Role: Co-instructor with Martin Schmidberger (Winter 2021).
Bachelor Seminar covering advanced marketing analytics techniques (e.g., prediction, logfile analysis, or text mining) and their practical application to real-world customer data.
Evaluation: 5.6/6
Role: Teaching assistant for Bernd Skiera (Fall 2017 - Summer 2021).
Bachelor Course covering common marketing analytics techniques (e.g., regression, conjoint, clustering, perceptual mapping), applications to real-world data and a R/RStudio-based final exam.
Role: Co-instructor with Martin Schmidberger (Summer 2022).
Master Seminar focused on predictive modeling in Marketing. Covers the application of modern machine learning algorithms for predicting customers' purchase behavior and optimizing the efficiency of marketing campaigns. Evaluation: 5.7/6