Empirical Customer Data Analysis

Role: Co-instructor with Martin Schmidberger (Winter 2021). Bachelor Seminar covering advanced marketing analytics techniques (e.g., prediction, logfile analysis, or text mining) and their practical application to real-world customer data. Evaluation: 5.6/6

Marketing Analytics

Role: Teaching assistant for Bernd Skiera (Fall 2017 - Summer 2021). Bachelor Course covering common marketing analytics techniques (e.g., regression, conjoint, clustering, perceptual mapping), applications to real-world data and a R/RStudio-based final exam.