Maximilian Matthe

Maximilian Matthe

Assistant Professor of Marketing

IU Kelley School of Business


I'm Max, an Assistant Professor of Marketing at the Kelley School of Business, Indiana University Bloomington.

My research explores the intersection of quantitative marketing and modern data science. I combine machine learning tools, quantitative models, and unstructured data to study market structure, brand positioning, their evolution over time, and address managerial questions around Segmentation, Targeting, and Positioning (STP).

You can reach me at: mpmatthe [at] iu [dot] edu

  • Market Structure
  • Segmentation, Targeting, Positioning (STP)
  • Perceptual Mapping & Network Analysis
  • Machine Learning Quant. Marketing
  • Ph.D. (Dr. rer. pol.) Marketing, 2023

    Goethe University Frankfurt (Germany)

  • M.Sc. Money & Finance (Financial Economics), 2017

    Goethe University Frankfurt (Germany)

  • B.Sc. Mathematics and Economics, 2015

    University of Wuerzburg (Germany)


Mapping Market Structure Evolution

Maximilian Matthe, Daniel M. Ringel, Bernd Skiera

Marketing Science, 2023

  • Finalist, 2022 ASA Statistics in Marketing Doctoral Research Award
  • Finalist, 2019 EMAC Best Paper Award based on Doctoral Work

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Working Papers

Politics in Flux: Dynamic Party Positioning and Voter Support

with Orian Mahlow and Daniel M. Ringel

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Targeting via Information Exigencies

with Daniel M. Ringel and Bernd Skiera

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Open-Source Software

developed to disseminate my work


A comprehensive Python toolbox for mapping evolving relationship data

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